Expertise in crafting and reshaping brands from the bottom up. I have worked for smaller start-ups to big scale corporate firms and helped them shape their new visual identity.

In product design my team and I are in the process of creating and refining digital products such as websites, mobile apps, software applications, and other digital experiences. We encompass various disciplines including user experience (UX) design, user interface (UI) design, interaction design – including aspects of graphic design, motion design, and even user research.

With the help of prototyping we can create interactive, digital representations of a product's design before it is fully developed or manufactured. It allows me as a designer, engineers and stakeholders to visualize and test the functionality rapidly. Test usability and aesthetics of a product in a digital environment, typically using Figma as the main tool.

Experienced in crafting intuitive, human-centered interfaces for AI-driven products. Skilled in translating complex machine learning insights into seamless user experiences, focusing on ethical AI use and transparent interactions. Familiar with integrating predictive analytics, natural language processing, and adaptive design patterns to create accessible, intelligent product solutions.

From a variety of bigger corporate projects I gained knowledge about building design systems that create cohesive, user-friendly experiences. With a strong focus on modular design and adaptability, I develop systems that grow with the product, ensuring both consistency and flexibility. My expertise lies in balancing user needs with technical requirements, and I collaborate closely with (development-) teams to ensure seamless integration across all touchpoints.

Visual storytelling empowers me to communicate effectively, build emotional connections, enhance user experiences, differentiate my work, and drive business success in the dynamic world of communication and design.

Motion and interaction design helps me to create a meaningful, longlasting and fun experience between the user and his experience. I use it after the principle “form follows function”. It is never only decorative but always functional.

Design thinking is the foundational methodology to every creative task. It helps thinking outside the box and is of immense value to find the solution to complex problems.