Nestlé
AI Knowledge Assistant

Nestlé’s AI-powered platform, “Nexus,” designed to enhance and streamline the entire marketing workflow. It offers tools that allow users to find and access brand materials and assets, making it easier to maintain consistency across campaigns. The platform also includes features for exploring consumer trends, providing insights into current market behaviors to help guide marketing strategies and even generate new product concepts.

Roles & Services:
Lead Design, Design for AI, Prototyping

Year
2024–present

Industry
Retail, B2B

Challenge

Marketeers at Nestlé have a giant internal knowledge base spread across a variety of sources–making it hard to find the right material and thus making the right decisions.

Sharepoint and Frontify as two main data bases for the RAG.

Moving beyond chatbot.
We started with collecting design trends and best practices in knowledge management.

Knowledge management is becoming a key source of competitive advantage.

85%

of employees express the need for better access to knowledge and expertise within their organizations

33%

of companies believe that their knowledge management software is outdated or obsolete.

14%

of companies are currently leveraging AI in their knowledge management.

With a focus on the user experience, we ensure adoption of our target audience, as well as and intuitive workflow.

Solution

A forward thinking tool, that leverages the latest GenAI models, trained on local data (RAG) and external data, to not only synthesis the most important assets, but is even able to generate content on the fly.

Testing the concept in a high fidelity prototype.

Multi-modal, personal, & automated.

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