GROHE X
Digital Content Hub

Roles: Lead Visual Designer

Year: 2021–2022

At IBM iX we brought to life the GROHE X brand experience hub. It is the inspiring content hub from GROHE with lots of creative formats to explore. A new kind of hybrid brand experience where you can discover GROHE’s passion for water and dive into the topics of design, sustainability, quality and technology.

Industry: Sanitary

Website: View

We managed to collaborate effectively with the stakeholders through prototypes.

Bridging the gap between abstract concepts and tangible experiences.

Through direct feedback in figma, we were able to implement changes quickly with less iterations.

GROHE-X content hub with weekly updated multi-media formats.